The legendary cosmetic line, Max Factor, is set to return to the US after 10 years of discontinuing sales in the United States. The brand was created in 1909 by makeup artist, Max Factor, himself. In fact, he was the first to popularize the term "makeup" as a form of product instead of the traditional term, cosmetic. It was the leading makeup line for film during the golden age of Hollywood and created the first cosmetic product with the intention of being used specifically
